Impeachment vs Drone? Can Trump Make Your Business Take Off? So the sad truth is, whether he stays or goes, your business still has to thrive. Understanding that the best product will always win if people know about it, is honestly what keeps me up at night. So instead of the 5 articles of impeachment, here are 10 ways to win clients in 2018.
As marketing is one of the main roadblocks for business lets explore the best ways that you can create an efficient marketing strategy to help make your drone business take off accordingly.
Get on social media. The first tool that you have at your disposal is to start working with social media pages. The best advertising agency that you can use at moment to build a small business stems from social media. Through advertising your drones on things like Instagram to promotional content for money off and first-offer vouchers on Facebook, social media makes promotion simple.
Build a community. Keep in mind that an audience is very different from a community. How is that you say… having a community is more collaborative, responsive and interactive. So recently, we’ve teamed up with a network of non-competitive brands in my local area with the main purpose of cross-promoting each other’s company. Another way to build a community is to start a Facebook group or other online community that will delivers meaningful exchanges to each member.
Build a website, Build a Brand. Whether you do so on your own or you hire a Maryland marketing agency to help you do this, building a website is very important. It allows you to showcase the quality of your drone/s or other service, it gives you the chance to tell people about you and your business, and it makes it easy for them to actually buy a drone in the first place. Simplicity wins the day here, so a crisp, simple, professional site for your drone business makes perfect sense. Keeping in mind a website is totally different from landing, the latter is inferior and if you’re interested, we can discuss this in another article.
Look around locally. A great way to drum up some business early on is to get calling around local businesses. From farmers to industrial estates, it’s easy to find people who can make the most of a drone. From giving them an easy way to have a birds-eye CCTV program to making sure they can fly around their farms and view their crops, you’ll find many local businesses who can use some flying robots around the place.
Listen and learn. When making the calls above – or any kind of marketing call – ALWAYS listen to the customer. They know best, 100%. You should therefore work with your customer to listen to their needs so that you can pick the best drone to solve their problems. Listen to the problems they have so that you can find the drone in your collection that best solves such issues. Ask open questions that allows you to garner all the details you need; it’s simple, but not enough drone sellers do this!
Ask for the Referral. As Flying Robots Marketing Agency is a new venture, we provide tons of value and free services. When a service has been completed, this is our chance to ask for a referral and a chance for our customer to be used as a featured case-study. Yes, this is bold move but if your work is great, your customer should want to sing your praises as one business owner to another.
Offer security. Another easy missed way to improve your businesses overall appeal is to look at how payments are processed. People will feel a lot easier if you can offer secure payments such as credit card and/or PayPal. Many drone sellers don’t, so you can easily get a leg up on them in the marketing stakes just by showing your purchases are safe and secure!
Offer Your Service for Free. If someone has the opportunity to experience your product or service, chances are they will want to purchase more. Don’t be afraid to give someone a free trial or a sample. In today’s economy, people are more comfortable purchasing something they have been able to experience first. This will help you engage customers, build relationships, and ultimately keep your brand top-of-mind. It’s not always about the money you have to spend on marketing, it’s about the time and effort you put into it and above all, the relevance it has for your customers.
Remove the stress. The payment issue is just part of what makes people uneasy about buying a drone from a third-party source. Make the process quick and easy from selecting a drone to getting it in the sky, and people will be far more likely to want to sign up and try out your service. From ensuring they know it’s easy to get the correct kind of drone to knowing you are easy to deal with for support, you make the chances of them making a purchase so much higher.
Use Scalable Advertising. Conventional advertising mediums such as TV, radio and newspaper ads can be extremely costly and hard to measure effectiveness, but online advertising can be cheaper and more targeted. Popular options are Google Pay Per Click ads and Facebook ads. Also, don’t forget to list your business in free online directories like Google Business for Google Maps and Yelp.
If you would like more information produced on this topic or if you have any suggestions, please drop us a link and we would love to hear from you!