So, what’s up with everyone updating their privacy policies this week! It seems as if everyone is in COLLUSION! You’ve probably noticed a flood of emails from companies this week about changes to their privacy policies.
I’m sure parsing through all the legal jargon can be overwhelming and time consuming (I, myself, prefer audiobooks like Crush It by Gary Vee) but you must oppose your subconscious telling you to simply close that pop-up box.
As an advertiser, it’s not even in my interest to tell you any of this. All this does is make my job way HARDER. But you know I care! I’m like that relative that calls to make sure you’re ready for that hurricane that’s about to hit but probably doesn’t call otherwise.
So, what gives with all these privacy messages. It's because of a new law called the General Data Protection Regulation (affectionately known as GDPR) that’s going into effect across the EU on Friday. According to the New York Times, the new law has been praised as the world’s strongest protection for digital privacy rights.
So, what does that have to do with us here across the pond, well…. Have you ever used the Internet? This digital arena is virtually without walls so pretty much every for-profit entity must make changes to its apps and websites.
So, what does it mean for you. 2 Things – The first is that companies need your consent to collect your data. The second is that you should be required to share only the data that is necessary to make their services work.
In the likely even that you skipped over the privacy controls these internet companies recently introduced, here’s what you missed.
Twitter said that its users can more clearly see and control how their data is shared with Twitter’s business partners. So, after viewing my settings, I found that over 300 advertisers had my contact information. Although I chose to leave the interest and ads data as is, you may decide differently based on what’s best for you and your family.
Facebook has been under intense scrutiny since the 2016 elections and more recently because of its affiliation with Cambridge Analytics, and so has also updated its privacy controls. Of course, it did, it was inevitable, you knew that already. They’ve been inviting marketing companies (like Flying Robots Marketing Agency) to participate in research to better optimize the user experience, especially those affiliated with political marketing.
One of Facebook’s newest tools is the called Privacy Checkup. You can find it under the Quick Help Menu. So basically, when you run the app it, it quickly lets you know the people you share your post with by default, the information you share and with whom, and lastly the apps that you share your data with.
Does all this seem daunting? You may need to hire an agency to handle your social media management.
These are just two examples of big social networking sites and how it can affect you and your business. So now you gotta think about the products you use and take a moment to poke around your privacy settings and if you need restrict any of your data. Find out what platforms have the most transparency and those that do not. Which platforms allow you to port your data and which ones do not?
If you have more questions about this topic or if I may have overlooked something, please let us know. The goal here is have transparency over the data you share or choose to opt of.